A is for Albam....

The Observer Magazine recently featured us in their A to Z of Fashion for the coming year.

"Alastair Rae and James Shaw were so frustrated when they couldn't find the perfect white T-shirt that they set up their own menswear label, Albam, to fill the gap. Featuring casual classics at affordable prices, Albam's small, but perfectly formes collection includes well-made essentials that regular blokes won't shy away from, such as indigo straight-leg jeans for £70; a sellout Fisherman's cagoule for £160, and striped merino sweaters for £75. New for spring is a dapper blazer, available February. And, yes, there's the perfect White T-shirt. It's made from Egyptian cotton and costs a very reasonable £25."

Albam (020 3157 7000; www.albamclothing.com).